Customized Marketing

For our sellers, no two homes are alike and they require custom marketing materials to showcase their design details, location and other amenities. With backgrounds in client-based luxury lifestyle marketing and public relations, we've mastered the skill in capturing photography and video that showcases our listings in the best way possible. Forte Team at Compass has a team of marketing professionals that work in tandem with each listing agent to create custom listing assets across all facets-- print, digital and social media. This includes in-listing signs, custom buyer takeaways such as curated town guides, brochures or one sheets detailing select features, attributes or a notable location. We approach each listing with a clever and creative eye to put together marketing materials that truly showcase the property and its location to potential buyers.

Believe it or not marketing comes into play for our buyer clients too. Sometimes the home our clients desire is not hitting the MLS. In this case, we find it ourselves. We draft cultivating letters to send homeowners in a particular neighborhood; draft social media and digital campaigns announcing buyer requests; or resort to other creative tactics in order to secure an off-market opportunity for our buyer.

Here at Forte Team at Compass we place a large emphasis on social networking where we routinely socialize our client needs with our peers and industry colleagues. We have many buyer clients turned happy homeowners as a result of our peer networking or grass-roots efforts that lead to off-market opportunities.

We create attractive email campaigns with high success rates directed to consumers, agents and other target audiences. These may announce a new listing, open house, price improvement or other notable news or event. These emails result in a higher attendance rate for open houses and increased activity by ensuring our client's need is always on our colleagues radar.

Personally designed by our marketing team and packed with curated information, amenities, restaurants, events, education info, and more. These are a key takeaway for buyers providing detailed insight into the town or city where your home is located.