Forte Team at Compass utilizes comprehensive marketing strategies to help our clients reach their desired demographic and secure the outcome they deserve.
For our sellers, no two homes are alike and they require custom marketing materials to showcase their design details, location and other amenities. With backgrounds in client-based luxury lifestyle marketing and public relations, we've mastered the skill in capturing photography and video that showcases our listings in the best way possible. Forte Team at Compass has a team of marketing professionals that work in tandem with each listing agent to create custom listing assets across all facets-- print, digital and social media. This includes in-listing signs, custom buyer takeaways such as curated town guides, brochures or one sheets detailing select features, attributes or a notable location. We approach each listing with a clever and creative eye to put together marketing materials that truly showcase the property and its location to potential buyers.
Believe it or not marketing comes into play for our buyer clients too. Sometimes the home our clients desire is not hitting the MLS. In this case, we find it ourselves. We draft cultivating letters to send homeowners in a particular neighborhood; draft social media and digital campaigns announcing buyer requests; or resort to other creative tactics in order to secure an off-market opportunity for our buyer.
Here at Forte Team at Compass we place a large emphasis on social networking where we routinely socialize our client needs with our peers and industry colleagues. We have many buyer clients turned happy homeowners as a result of our peer networking or grass-roots efforts that lead to off-market opportunities.
Our social media campaigns generate buzz on Instagram and Facebook through multiple posts, custom stories and video reels. We display every listing on ouras well as each . The power and influence of social media can highlight your home for millions of consumers to see and shop!
We create attractive email campaigns with high success rates directed to consumers, agents and other target audiences. These may announce a new listing, open house, price improvement or other notable news or event. These emails result in a higher attendance rate for open houses and increased activity by ensuring our client's need is always on our colleagues radar.
We truly love direct mail! We use this strategy for multiple needs including newly listed property postcards to targeted audiences or just sold postcards to a neighborhood continuing our personal connection. Direct mailing also comes into play when we target neighborhoods that our buyers wish to purchase in. Each mailing is tailored for our client's specific need, whether it be a seller announcement or buyer desire.
Personally designed by our marketing team and packed with curated information, amenities, restaurants, events, education info, and more. These are a key takeaway for buyers providing detailed insight into the town or city where your home is located.
We create custom feature cards to highlight the many details and features throughout a home to ensure nothing is missed as a buyer tours. This can point out things like all-new windows, a built-in music system and refinished hardwood flooring or be used to provide added information on a custom kitchen including a stone color or appliance not everyone may know about. It is our job to make sure as a buyer tours your property they notice everything we want them to see and leave being able to make an educated decision.
Our proactive personality, attention to detail, and passion for the industry continue to help buyers successfully transition into their new home including combined "sell and buy" situations where timing needs to be flawlessly managed for a seamless move.